Dealing with Businesses Biggest Challenge



Posted: Wednesday, July 29, 2009

by Dov Baron
Baron Mastery Institute

How to Deal with Businesses Biggest Challenge...

Porsche CEO steps down , making way for VW merger, the compensation gap between the public and private sectors is growing ever wider. Ford posts $2.3-billion profit , a vast improvement from the record $8.7-billion loss posted a year ago. The Bank of Canada declares: recession over , growth resumes.

Positive or negative, these news stories all have something in common: the biggest challenge facing business today and everyone connected to it(yes, that's probably you) is: Dealing with Change!

Change, like death and taxes, is a constant. Isn't it interesting that most of us at one time or another have done our best to avoid all three?

Why do most people seem to have an almost gag-reflex when it comes to dealing with change?

We applaud stability and we fear the unknown because it seems to threaten that very stability. Yet, the only companies that actually remain stable in their growth are the companies that embrace and create change.

In today's economic climate we have hundred-year-old companies crumbling at their foundations while relatively new companies like the Apple Corporation are recording record high sales.

There's an old saying that goes something like this:

When you find yourself on your knees asking God why your world is crumbling, look down instead of up, and you'll discover it is God who is shaking your foundations.

When what we have been doing no longer works, it's only logical that we need to do something else. However, there is a part of us that seems to find some kind of a dysfunctional thrill in whipping the proverbial dead horse .

The reason we get so stuck, the reason that when we finally change and then look back saying, why didn't we make these changes a long time ago , is because of something called "The Ego-Mind". The ego-mind operates in the shadows of everything we do. It is the part of us we are, for the most part, completely blind to. Yet, when we begin paying attention we can see its footprint and hear its whisper in almost every interaction.

When you find yourself in an argument with someone and you realize that you have lost your grip on what the fight is actually about, that's the ego-mind in action. As I mentioned earlier, when you find yourself desperately either trying to keep things the same' or somehow, going back to the way it was, that is the ego-mind in action.

So, going forward, there are 3 things to remember if you are looking to master your ego-mind and embrace the change that will bring you greater levels of success.

1. The ego-mind perceives all change is a threat. That shakiness you have about doing something different may well be a sign that you are on the right path.

2. The ego-mind perceives that you, well actually it', will die if you change. The bottom line is that to say you are not likely to die from changing is at the very least an understatement.

3. Scientists tell us that everything in the universe is in a constant state of growth and evolution. Remember: If you are not growing and evolving/changing , you are most likely going the way of the actual or business dinosaurs.

Dv Baron is an International speaker and presenter. He is the president of Baron Mastery Institute and has instructed around the world for more than twenty years. He is the author of "Don't Read Thisyour ego won't like it". For more information on Dv Baron & his programs please visit http://www.DovBaron.com or contact the offices of Baron Mastery Institute at +1 (604) 436-2063

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Top-level comments on this article: (1 total)
» left by Anonymous
2 years 301 days ago.
I love what the author says about change how we are always avoiding it and yet we need it. He has some very interesting insights into the mind that I did not know.
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